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: Three Tips for Business Blogs
Three Tips for Business Blogs:
While 43 percent of online weblog or blog readers visit political/news blogs, the percentage of the online audience reading blogs is skyrocketing. Why does this growing blog readership matter? A business blog is an ideal way to highlight your successful company and products to prospective employees, vendors, customers, and your industry. Convinced you need a business blog? Use these three recommendations to write your business blog so that it attracts readership, superior candidates, and sales.
Job seekers who qualify for senior-executive level searches often mistake executive recruiters for career transition, or "outplacement" specialists. Executive recruiters work for their client companies. They do not actively place out-of-work individuals. This would not only be a conflict of interest, it would also be financially unwise. A job seeker does not pay a recruiter when he lands a job. The client company pays the recruiting firm when it fills a position. This nuance is lost on many. It may be worthwhile to contact executive search firms if you qualify, but do not expect them to take time out of their schedule to talk with you or see you. They are driven by their specific assignments for their clients: they find people for roles, not roles for people. Executive search consultants can be "career makers" for some individuals, but for most, this will not be the way they will find their next role. Some executives believe that retained executive search is a secretive industry, in which a select few qualified individuals are contacted, while others are never made aware an opportunity exists.
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